This direct spending generated the following economic impacts in Brazos County in 2011:
Local tax receipts of $5.8 million
$56 million in household income
2,400 jobs, representing nearly 3% of employment in the County
Most of these jobs are generated for students. An Oxford Economics survey of businesses in Brazos County found that part time student employment increased 60% while full time student employment increased 10% during last football season.
If Texas A&M home games were played outside of Brazos County, the impacts would be severe. More than $63 million in direct business activity would be lost in a single year, representing 53% of the economic impacts of home games.
Including the local supply chain (indirect impacts) and effects of incomes spent in the local economy (induced impacts), the loss to Brazos County businesses would reach $86 million in a single season and $173 million over two seasons.
The economic losses would also be felt by local government and households. If home games left Brazos County for just one year, the impacts would measure:
Local tax losses of $2.8 million
$21 million in household income forfeited
955 lost Brazos County jobs
Local businesses confirmed these statistical findings. In the event that home games left Brazos County for a year, 66% or two-thirds of respondents stated that the impact would be significant or catastrophic to their businesses. If home games were played outside of the area for two years, this share rises to 74%, with nearly one-third of respondents saying the impact would be catastrophic and their business would not survive.
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